Ford Picks up ‘Truck of Texas’ Trophy for F-150
After beating out more than 45 other entries to win the overall “Truck of Texas” award during the annual Texas Truck Rodeo in October, the Ford F-150 was presented with its trophy recently in conjunction with the Houston Auto Show. The Texas-sized prize—it’s almost three feet tall—was given out by the rodeo’s sponsor, the Texas Auto Writers Association (TAWA).
“We are honored to receive this trophy on behalf of the hardworking and dedicated employees who build this truck with pride,” said Doug Scott, Ford Truck Group Marketing manager. “This award means a lot to us, and we thank the Texas Auto Writers Association for validating what our customers have been telling us about our Built Ford Tough F-150. We appreciate their recognition of the quality of our trucks.”
And that recognition was just one of eight TAWA honors fielded by the Ford team, which also won:
Truck Line of Texas: Ford Motor Company CUV of Texas: 2012 Ford Edge Heavy-Duty Pickup Truck: 2012 Ford F-250 King Ranch Super Duty Luxury Pickup Truck: 2012 Ford F-150 Platinum EcoBoost Full-Size Pickup Truck: 2012 Ford F-150 SVT Raptor Mid-Size CUV: 2012 Ford Edge Limited Outstanding Feature: Ford EcoBoost Engine Technology“Texas consumers put their trust in TAWA’s automotive journalists. After lining up vehicles from major auto manufacturers, our members determined Ford simply had the best trucks and crossover,” said Mike Herzing, president of TAWA, after the rodeo. “But the real winners here are Texas’s truck buyers. Ford delivers the trucks that fit their lifestyles.”
The Truck of Texas trophy will be displayed at Ford’s Kansas City, Mo., Assembly Plant, home base for the F-150.