Ford Creates New Online Portal For SYNC
Ford has launched an all-new website to show consumers how SYNC is making users’ lives better. The award-winning infotainment system has already been installed in more than 3 million Ford cars and trucks, but Ford believes that’s just the beginning.
The new website was designed to be easier to use, while covering all that SYNC, the voice-activated, in-vehicle connectivity system, has to offer. From those shopping for a SYNC-equipped Ford car or truck who want to know more about the technology to those who have it already, the new website is intended to be the ultimate resource on the increasingly popular technology.
“What we’ve tried to do is deliver a simpler and more intuitive way for consumers to understand the benefits of SYNC,” said Cole Buccafurri, Ford Digital Marketing Communications. “It’s delivering contextually relevant information to them at the right time. If they’re an owner and want educational material, it’s right there. If they’re a shopper and just want to know about SYNC, it’s all right there, too.”
Visitors to the website will find owner experience featuring customers talking about the role SYNC plays in staying in touch, driver assistance, entertainment and safety. Videos also address the peace of mind available through SYNC 911 Assist, a feature activated in the event of an accident in which an airbag deploys and/or the fuel pump shutoff is activated.
“We are continually improving the SYNC experience and this new website is reflective of those efforts,” said Michelle Moody, manager, Ford Technology Marketing. “The new site brings all of the information about SYNC together in one nice package.”
Learn more about SYNC on Ford’s innovative new site at Ford.com/SYNC.